Available nowSecond Edition
Ideas, Influence,And Income
A strategic guide to writing, publishing, launching, and monetizing your book.
The second edition of Ideas, Influence, and Income offers an updated roadmap for authors, experts, entrepreneurs, and thought leaders who want to turn their ideas into a book, their book into influence, and their influence into long-term business value.
Explore What’s New in the Second Edition
Get the Book
Purchase the second edition of Ideas, Influence, and Income from your preferred retailer.
About the Book
Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?
No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.
Updated and expanded for today’s publishing landscape, this second edition reflects the latest changes in author marketing, media, technology, and audience-building. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to:
- Clarify your message and identify the audience you’re meant to serve
- Develop your manuscript and choose the publishing path that best fits your goals
- Build your author platform through social media, publicity, partnerships, and influencer marketing
- Navigate the changing media landscape and understand the power of paid, owned, and earned media
- Leverage new tools and technologies, including AI, to work smarter and reach more readers
- Launch your book with the impact it deserves
- Transform your ideas into additional products, services, and revenue streams beyond the book
These are the tools and strategies Hall and the team at Greenleaf Book Group have used to help launch more than 4,600 titles and support authors in building lasting businesses and brands around their ideas.
A book remains one of the most powerful forms of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and investment behind it. Ideas, Influence, and Income is an essential resource for authors seeking a smarter, more modern approach to publishing, and to maximizing the opportunities that follow.
What Readers Will Learn
Clarify Your Message
Define the core idea, audience, and positioning behind your book.
Choose the Right Publishing Path
Understand your publishing options and how to make the right choice for your goals.
Build an Author Platform
Use social media, publicity, partnerships, and brand strategy to grow visibility.
Launch With Strategy
Create a launch plan that supports awareness, credibility, and sales.
Extend the Life of Your Book
Turn your book into content, opportunities, speaking, consulting, and additional revenue streams.
Monetize Your Expertise
Use your ideas as the foundation for long-term influence and business growth.
Download a Free Preview of the Second Edition
Sign up for the Greenleaf Book Group newsletter to receive occasional publishing insights, author resources, and a free preview of the second edition of Ideas, Influence, and Income.
What’s New in the Second Edition
This updated edition reflects the changing realities of publishing, platform building, and author brand development. It offers refreshed guidance for today’s authors, including updated strategies for audience growth, content marketing, launch planning, and using a book as the foundation for a larger ecosystem of influence and income.
Buy the Second Edition
Media & Speaking
Publishing insights from a leader in the business of books
Tanya Hall regularly speaks, writes, and contributes to conversations around publishing, author platform development, thought leadership, and the business of turning ideas into long-term influence.
Growth Igniters® Radio
Leading to Keep Human Connection at the Forefront in an AI World
Tanya joins a series of conversations with CEOs who are reimagining leadership to talk about keeping human connection first as AI changes the work.
Watch
Jane Friedman
One Way to Tell If a Publisher Actually Has Distribution
Tanya explains the difference between mere availability and true distribution when you work with a small press or hybrid publisher.
Read
Beyond Better with Stacy Ennis
Hybrid Publishing 101 with Tanya Hall
Episode 227. Tanya breaks down how the hybrid publishing model works.
Listen
Published Podcast
Master LinkedIn to Promote Your Book
An episode of Greenleaf Book Group’s Published podcast on using LinkedIn to promote your book.
WatchLooking for Tanya’s speaker information or media materials?
Download Tanya’s speaker press kit for bio information, topics, media assets, and speaking details.
View Speaker Press Kit
Resources
Tools to help authors build their platform and extend the life of their ideas.
Explore practical resources for building your audience, creating content, launching your platform, and thinking strategically about the business behind your book.
Building Audience Personas
Get to know your target audience by creating audience personas and then talk to them in everything you do.
Download Now
Tools for Video Creation
Don’t underestimate the power of video. Use these free tools and resources to help you get started making videos of your own.
Download Now
Getting Started with Podcasting
Have you been thinking about launching your own podcast? Here are several tips and resources to get your podcast up and running.
Download Now
Consultants & Web Resources
Still want more? Here are a few trusted consultants and websites to help you on your journey to thought leadership.
Download NowMore from Greenleaf Book Group
Listen to Published
Hosted by Tanya Hall, Published offers practical conversations and guidance for authors navigating the publishing process.
Listen to the PodcastPraise
“If you are or want to be a non-fiction author and intend to use your book to support a bigger brand and create additional streams of revenue, then read this book immediately. You’d be hard pressed to find a person more qualified to guide you through the process than Tanya Hall.”
Michael PortNY Times, WSJ bestselling author of 6 books, including Steal the Show
“Her writing is open and accessible, directly addressing the reader and focusing on instruction with actionable advice.”
Publishers Weekly
“Hall’s expertise is clear when she lays out the process of tailoring a pitch, understanding sales figures, and exploring alternative publishing routes.”
Publishers Weekly
“A comprehensive and informative handbook for those who see a book as a useful step on their career paths.”
Kirkus Reviews
